VANCOUVER, BC (March 7, 2016) – Paws For Hope Animal Foundation launched a Facebook video challenge over the weekend aimed at boosting donations and raising awareness about the inhumane treatment of animals in breeding mills.

The Licks For Love Challenge invites Facebook users to post a video of their pet(s) smothering them in kisses while they pledge to make a $10 donation to Paws For Hope and nominate three more friends to do the same. The challenge coincides with Paws For Hope’s Pets Are Not Products initiative which is rooted in educating the public about the scary relationship between breeding mills and pet stores.

Currently, there are no regulations in the breeding industry, no standards of healthcare, and inadequate laws to protect the animals producing en masse. Most people who purchase pets don’t know that when you purchase an animal from a pet store, you are supporting breeding mills.

Licks For Love is the lighter, more heart-warming piece of the Pets Are Not Products puzzle, as it’s all about those funny, sometimes messy, public displays of animal affection,” says Paws For Hope’s executive director Kathy Powelson. “It invites people to share the love they have for their animals and really reinforces the message that pets aren’t material goods, they’re family.”

In addition to the video challenge, Pets Are Not Products uses social media to highlight BC rescue organizations and provide consumers with the knowledge necessary to make informed decisions regarding adoption. The campaign website,, includes a free activism toolkit for those interested in connecting with legislature or spearheading demonstrations at pet stores known to sell animals.

Media contact information:
Kathy Powelson
Executive Director, Paws for Hope Animal Foundation
604.396.9297 |
Social media:
Instagram: paws_for_hope

Comments are closed.