This month we are promoting our Cruelty Free BC campaign with a contest to encourage people to purchase cosmetics, household and pet products that have not been tested on animals. It’s also important to make sure the ingredients for these products have also not been tested on animals. When you take the pledge this month, you enter to win one of many great product sets from local certified cruelty-free companies.
We all lead busy lives and many of us don’t give much thought when shopping for groceries or toiletries that what we are purchasing could be supporting animal cruelty in some way. Thankfully it is increasingly easier to make cruelty free choices. While our Cruelty Free BC campaign focuses on cosmetics, household and pet products, we advocate for the humane treatment of all animals and encourage people to be conscious of where their food comes from. From groceries, to cosmetics, pet grooming and cleaning products, these are a few recommendations I find helpful for making cruelty-free choices easier every day.
There are so many great certified cruelty-free brands out there. Sephora carries several high end cruelty-free brands including some of my personal favourites; Becca Cosmetics (best highlighter), Anastasia Beverly Hills (best contour pallet) and Too Faced (best mascara).
For drug store brands Wet N Wild, Marcelle, Hard Candy and e.l.f. are all cruelty-free choices.
Even your doggie grooming goods can be cruelty-free and local with great products from Black Sheep Organics.
Lastly, don’t forget about cruelty-free household cleaning products, one of my favourites is Nellie’s All Natural —a local BC company.
In Canada and the U.S. all that is required for a company to label their products cruelty-free is to have the final product not be tested on animals, regardless of whether all of the individual ingredients have been tested on animals. With little regulation on cruelty-free labeling in Canada and the U.S., it can be difficult to know if the product you are buying is genuinely cruelty-free. Products that have been certified cruelty-free by a third party, such as Leaping Bunny or PETA are the best way to know you are purchased a cruelty-free products. Beagle Freedom Project’s Cruelty-Cutter app helps take the guess work out it. All you have to do is scan a product when shopping to ensure that you are making a cruelty-free choice. The app also has a new feature that tells you if a brand is part of a larger parent organization that may support testing. With this app making cruelty-free choices in your everyday life is easier than ever!